Elements of Design

There are 7 elements of design; line, texture, color, value, shape, direction and size. These design elements can be found in everything around us every single day. Here are some examples of each element.

Line:

 This Chanel ad includes all of the elements of design but it includes lots of lines. The surf board is a very strong and stable vertical line and the person behind the surf board and in front of it add some different heights to the ad. The two people carrying the other surf board with bags on it are two vertical lines, a different height of course, that are creating a horizontal line with the surf board and bags. These lines are fairly large and thick and take up most of the available space on this ad. The lines could also be considered implied since they are not lines that are drawn on the ad, they are simply created by using objects and people.

Texture: 

This ad has many different visual textures in it. the dress seems smooth and silky which contrasts with the rest of the room which has many different rough, and ornate looking textures. This mix of textures is visually appealing and interesting to the eye.

Color:

 This ad includes all the elements of design and specifically lots of color. The color scheme for this ad is an analogous color scheme which gives a bright and cheery effect. Blue, Purple and Red are all next to each other on the color wheel. These colors are all very bright and vivid in the ad above and catch the eye of the reader or consumer. These colors up against the pale skin of the model and the purse she is holding make the colors appear brighter.

Value:

 The ad above includes many different values and colors. Value is the lightness or darkness of a color. This ad in particular has many different shades and tints of green. There are greens and blues in this photo that are light and some that are dark and this is the value of the color. Although the picture may have mainly blue and green throughout, the values of the colors are not the same. This color scheme would be monochromatic with an accent of blue.

Shape:

 The Picture above contains many different logos of large companies such as Starbucks and Coca-Cola. Each one of these logos is a shape or creates a shape with the text. There are circles such as the ABC and Virgin logos, there are rectangles that are created by the shape of the text such as FedEx and even Coca-Cola. Nike has a simple black check as their logo and this is a shape that is unique to them. Every logo out there is made up of shapes and has an overall shape to it and this can affect what feeling the consumer gets about the company. The rectangular shape of the FedEx and NBA logos give off a feeling of seriousness while the Disney logo is written in a bright color and curvy letters that gives off a fun feeling.

Direction:

 The at&t ad has horizontal lines that give off a sense of calmness, tranquility, and stability. These lines pull your eye across the logo and the thickness of the blue line decreases are you move from left to right giving an energetic feeling or the feeling of motion to the logo.

Size:

This ad grabs the attention of the consumer by using a variation in size of the same object. The started out with the smallest item at the top and it gradually became larger as you work your way down the page. This makes the person start at the top and it pulls their eye down to the bottom of the page.